Market Strategy for NBEs
IN THIS LESSON
Strategy is core to business planning and market development. In part 2 of this lesson, the nature based enterprise is guided through a well-established strategic management tool (Porter's Five Forces). This tool is adapted to the NbE form of business to enable the learner to understand the competitive forces and power dynamics at play across their sector. Participants will reflect and analyse on their sectors to evaluate the impact of these forces on their enterprise and to arrive at their own actions to offset sector-level threats.
