Market Strategy for NBEs
IN THIS LESSON
Strategy is core to business planning and market development. In part 1 of this lesson, the nature based enterprise is guided through well-established strategic management tools (PESTLE, SWOT, TOWS Matrix) that are used to evaluate the market and analyse the internal and external environment so that strategic recommendations can be formulated and implemented. Participants will reflect and analyse on their strengths, weaknesses, opportunities and threats to evaluate the impact of market trends on their enterprise and to arrive at their own strategic recommendations..
